I was having breakfast with an advertising executive, and I was describing how this blog assists individuals find employment. I asked him what suggestions he would give job seekers.
He immediately said that job seekers should market themselves as a product. As we reflect on tv commercials, print advertisements, and pop-up ads, we frequently on see websites, whose message is about how their product or service will meet my needs.
The executive recalled receiving a letter from a job seeker. The person knew little about his company, but stated that she wanted to work there. A day or so later he received a similar from another job seek attending the same college. It appeared that the letters were almost identical. Needless to say, the letters were immediately discarded.
What is the message to job seekers? It is important that job seekers research the target company in order to gain an understanding of the organization's products and services. In marketing a product, it is important to describe the features, benefits, and the result of it's use. Accordingly, the job applicant should clearly describe his/her knowledge and experience and how they will benefit the company.
Do you think that finding a job is like marketing a product? Please share your thoughts with others by posting a comment or emailing at glynjordan@gmail.com.
Thanks, Glyn
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