I have been teaching strategic management courses in MBA programs in universities in the Dallas Metroplex and online for many years. I often ask my students if they have their own strategic plan. In most cases the answer is we have a plan, but it is not documented.
For readers who have taken business classes, the acronym SWOT (strengths, weaknesses, opportunities, and threats) is a familiar term. For all readers, I encourage you to take a blank sheet of paper, divide it into four quadrants, and label the quadrants with the SWOT terms. Next you identify and record in the appropriate quadrant at least four each strength, weakness, opportunity, and threat. Your task is to:
1. Identify areas of opportunities that take advantage of your strengths
2. Identify areas of weakness that need to be avoided or strengthen
3. Begin activities that will increase your strengths
4. Begin activities that will reduce your weaknesses
Please share feedback in this blog about this exercise. Is it a waste of time or does it focus your job search activities? In a subsequent blog I will discuss development of objectives.
Thanks! Glyn
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