In a blog posted July 25,
2010, and also contained on page 5 on my book, Getting Jobs by Glyn Jordan, I defined personal branding: “Personal
branding is the process of distinguishing the essence of an individual’s
relevant career attributes and communicating them consistently throughout the resume and interview process.
An article in the March 9, 2014, edition of The Dallas Morning News on page 1J, “Building Your Professional
Brand” quotes Jana Fallon, Vice President of Executive Development for
Prudential Financial. She provides five
specific actions one could take to improve brand recognition. Here is a summary of these actions:
1.
Build your brand by identifying three or four characteristics that
describe what you have to offer a potential employer.
2.
Reflect on your strengths and liabilities frequently and focus specifically
on what you do well.
3.
Be bold in defining your
brand and then have the courage to live up to that promise.
4.
Network by making yourself visible to those who can influence your
career.
5.
Decide to take action each week to fine-tune and evolve your
defined brand.
For those of you who are interested in knowing more about Jana
Fallon and would like to read her writings, you can checkout:
What is your brand? What do
others think about you as a professional or friend? Please share with other readers of this blog your
ideas about personal branding by commenting in this blog or by emailing me: glynjordan@gmail.com.
Thanks! Glyn
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