My wife observed that my blog (posted August 16, 2012) suggesting
that experienced workers unable to find a job should become consultants was
informative but lacked specifics. Her
question to me was ‘how can you become a consultant?’
A consultant typically works as an independent contractor or an
employee of a consulting firm. What distinguishes
a consultant from a temporary worker? In
my opinion the difference can be found in the work being performed. For example, if one is simply joining a staff
of workers and is following instructions provided by the client, he/she is
probably a temporary worker. However, if
the one provides expert advice or exercises expert knowledge and skills, he/she
may be considered a consultant.
If you have knowledge and skills that are in short supply, you are
ready to begin your marketing! I think
that it is most important that you have a portfolio of accomplishments. Clients needing consultants typically have
problems that affect the well-being of their organizations. Such clients want to engage an individual who
has a track record of dealing successfully with similar situations.
What should a portfolio contain?
I think that it should include a resume filled with accomplishments. In addition, the portfolio should include
contact information for references who will confirm the results of past
engagements. You should maintain close
contact with past clients to follow-up on your work to develop important references.
A professionally developed Internet site is important. Much of the portfolio information should be
available on the site without revealing confidential information. In addition, you should capitalize on the use
of social media such as Facebook, Twitter, and Linkedin. I recommend that you establish a blog that
deals with technical issues exhibiting your expertise.
Finally, extensive networking can lead to potential clients. I suggest that you join professional organizations,
write articles for industry publications, and speak at industry association meetings.
At this point I would like to plug my book, Getting Jobs by Glyn Jordan. Section II discusses objectives and resumes. It is important to know where you are going before you seek a consulting job. An inventory of your experience and expertise will target your search for consulting opportunities. Section VIII discusses entrepreneurship includes blogs that contain several suggestions with individuals working on their own.
Please comment in this blog or email me at
glynjordan@gmail.com if have suggestions to assist consultants market their
services.
Thanks,
Glyn
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