An article in The Dallas Morning News in its May 1, 2011, issue, “How to Wreck a Home-Based Business” by Christine Durst and Michael Haaren of Creators Syndicate on page 1J provides the following advice on what to avoid when planning a home-based:
1. Don’t forget about your family. You should not neglect your home chores and responsibilities such as running errands, car pools, garbage removal, food shopping. Make sure that you have the agreement and support of your family before embarking on a home-based startup.
2. If you have a website, maintain and update it frequently. Websites that are neglected can become stale. Provide information and images that will encourage individuals to frequent your site.
3. Watch your expenditures! It is fun to purchase new office and computing equipment, sign-on to expensive monthly Internet services, and develop expensive marketing materials. The larger your monthly expenses the longer it will take to develop a break-even or profitable business.
4. Be aware of naysayers who may discourage your plans and induce guilt, regret, discouragement, cynicism, and disapproval.
5. Focus your home-based business on something you care and know something about not the latest craze such as late night TV merchandise. You should make use of your own experience and interests.
Please share your suggestions to readers of this blog for starting a home-based business. My first home-based business was providing computer programmers on an hourly basis to medium-size organizations. I found the work challenging and somewhat profitable. FYI: I did not hit a home run – perhaps a single.
Thanks! Glyn
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