As I have written in this blog, a basic task in strategic management is to develop a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis for the organization under study. Why you ask? Typically the mission of an organization is to survive and grow. A proven approach to success is to capitalize on strengths, minimize weakness or perhaps remove them, and take advantage of opportunities and avoid threats.
I was assisting an individual at a SCORE counseling session this past week. He said that he wanted to start a business in the oil industry. I asked the person if he had experience in oil. He said no but perhaps someone would hire him and teach him the business. Next I asked him about his job experience, and he replied that he was fluent in three languages and was presently a bus driver.
I suggested to the client that he pursue opportunities in areas in which he could use his expertise, which was not oil. I am not saying that no oil focused organization would hire him, but his chances of finding a job involved in some sort of transportation or using his gift of languages is much greater.
If you are seeking employment, I suggested that you develop your own SWOT, analyze and act accordingly. Please comment in this blog if you have completed your SWOT.
Thanks! Glyn
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