Social Media and Small Business

As a Score mentor, I participated at a conference for small business people sponsored by Sam’s Club, Constant Contact, and Go Daddy.  My assignment was to serve as a moderator for table discussions concerning the challenges faced by the small business people.   Represented at my tables were the following businesses:

1.   Home furnishing retailer

2.   Hair stylist

3.   Janitorial and security staffing agency

4.   Monogramming specialist

5.   Insurance sales person

6.   Distributor of organic foods

7.   English – Spanish translator

8.   Party supply distributor

9.   Conductor of tele-seminars for empowering women

10.     Kitchen  renovation specialist

11.     IRS certified tax preparer

12.     Antique shopkeeper

13.     Essential oils for body and health

14.     Information systems provider

15.     Specialist in sale and installation of window screens

I was amazed at the variety of small businesses represented. All the people were excited and determined to make their businesses successful.

A common challenge among all these individuals was the importance of gaining more customers and marketing in general.  The major theme discussed throughout the day was the use of social media by small business including:  organizational websites, websites including Facebook, Twitter, email marketing, and blogs.

I believe that if job seekers approach their task of finding employment as energetically as these small business owners, jobs would be found.

Please comment in this blog or email me at glynjordan@gmail.com if you are considering opening your own business.

Thanks, Glyn!