I remember while attending sales school, the instructor asked the student salespersons to learn how to fill their funnels. As you know, a typical funnel is very large at the top and slopes to a small opening at its bottom. The idea is that you identify as many sales suspects as possible, and you qualify the suspects, converting them to prospects. The objective is to focus on these prospects and hopefully close the orders. You certainly do not want to waste time and effort on suspects who cannot afford or have no need for your product or service.
I am thinking that job seekers should begin filling their funnels with job suspects early in 2011. Job seekers can qualify a job prospect by determining if an organization has open positions that meet his/her experience and skills. With identified prospects, it is time to develop marketing strategies to win a job offer. We have discussed job seeking marketing strategies in previous blogs which include tailored resumes, cover letters and follow-up techniques.
Please share your successes in filling your funnel and winning a job!
Thanks! Glyn
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