A brand is very important in marketing and is defined in the article “A new Focus in Job Searching” in July 25, 2010, edition of The Dallas Morning News in Section 1J. “In marketing, branding is an intangible collection of perceptions in the consumer’s mind about a product or service. A brand name helps to raise awareness and builds trust in a crowded market place. Personal branding is the process of distinguishing the essence of an individual’s relevant career attributes and communicating them consistently throughout the resume and interview process.
I think the branding concept is important and may be the key for an applicant to win a job! What are five or six key words that represent your brand? The article suggests that you should integrate such works in your resume and interview. The words about me that come to mind are teacher, husband, father, volunteer, salesman, and enabler.
What are the words that describe your brand? Please share with readers of this blog your thoughts about developing a personal brand.
Thanks! Glyn
1
No comments:
Post a Comment